Great clothes are designed to be worn. But the way you wash, dry and store them has a major influence on how they look over time.
Caring for your wardrobe does not need to be complicated. A few simple habits can help preserve colour, shape and fabric quality—so the pieces you choose continue to feel good and look considered season after season.
Always begin with the care label
The care label is not an afterthought. It is the best starting point for understanding what a garment needs.
Check the recommended washing temperature, spin speed, drying method and ironing instructions before the first wash. Different fabrics respond differently to heat, friction and moisture, so treating every item in the same way can shorten its lifespan.
When in doubt, choose the gentler option.
Wash less, but wash well
Not every garment needs washing after a single wear.
Knitwear, trousers, jackets and overshirts often benefit from being aired out before returning to the wardrobe. This helps reduce unnecessary washing, which can gradually affect fabric, colour and fit.
Shirts worn close to the skin should be washed more regularly, but always with similar colours and according to the care instructions.
A smaller, more thoughtful wash is usually better for your clothes than an overfilled machine.
Keep the temperature low
High temperatures can be harsh on fibres, colour and elastic materials.
For most everyday garments, a lower-temperature wash is enough when paired with a suitable detergent. It is particularly useful for delicate fabrics, dark colours and performance materials that benefit from a gentler routine.
Avoid using bleach unless the care label specifically allows it. It can weaken fibres and affect the original tone of the fabric.
Choose a gentle spin cycle
A high spin speed can create deeper creases and put extra stress on fabric.
For shirts, knitwear and more refined garments, use a lower spin setting where possible. This helps maintain the garment’s shape and makes it easier to prepare for the next wear.
Once the cycle is finished, remove clothes promptly rather than leaving them damp in the machine.
Dry naturally whenever possible
Tumble drying is convenient, but it is not always the kindest option for your wardrobe.
Heat can cause shrinkage, affect elasticity and make some fabrics feel rougher over time. Hanging shirts on a good-quality hanger allows them to dry in shape and can reduce the need for ironing.
For knitwear, dry flat to help prevent stretching. Avoid placing garments in strong direct sunlight for long periods, especially darker colours.
Treat stains early
The longer a stain stays on fabric, the harder it can be to remove.
Act quickly, but avoid rubbing aggressively. Blot excess liquid, use a suitable stain treatment and follow the garment’s care label before washing. Harsh treatment can damage fibres or leave a visible mark, especially on natural fabrics.
For delicate or valuable garments, professional cleaning may be the better choice.
Store clothes with care
How you store clothes matters as much as how you wash them.
Use hangers that support the shoulders of shirts and jackets. Fold knitwear rather than hanging it, as hangers can gradually stretch the shape. Keep clothes clean and completely dry before putting them away for a longer period.
A well-organised wardrobe also makes it easier to see what you own—and to wear your best pieces more often.
Care should support everyday life
Looking after clothes should not become another demanding task.
Choose pieces that are well made, appropriate for your lifestyle and easy enough to care for consistently. That is the thinking behind UNWRINKLED: timeless menswear designed to reduce unnecessary effort without compromising on comfort or appearance.
For product-specific advice, read our guide to caring for an UNWRINKLED shirt.
Better care. More wear.
The clothes that look new for longer are not the ones left untouched in a wardrobe. They are the ones cared for thoughtfully and worn often.
Wash with intention. Dry with care. Store properly.
Explore the UNWRINKLED collection- modern menswear designed for more wear and less effort.
MAKE YOUR LIFE SIMPLE.