Innovations

A men's capsule wardrobe, step by step. Discover which pieces to choose to dress better, buy less, and enjoy greater comfort every day.

Straight lines, clean material, perfect cut - these are the little things that make you confident. UNWRINKLED business shirt looks fresh from morning to evening, does not crease and always keeps its shape.

After washing, simply hang the shirt on a hanger, smooth it lightly with your hand and let it dry naturally. The fabric itself returns to a perfectly smooth form.

By choosing UNWRINKLED made in Europe shirts, you support fair production and local jobs. Shorter transportation means less energy consumption and a lower carbon footprint, and durable fabrics mean less waste.

We've taken a dual approach to fit with our UNWRINKLED shirts: modern Smart Fit construction and 4-way stretch fabric that sits naturally on the body.

The fabric of the shirt responds to the body and environmental conditions - it breathes, wicks away moisture and stays perfectly smooth all day long.

You don't have to plan your ironing before you leave home or worry about creases along the way. You save hours a week that you can spend on what really matters - development, sports, family, relaxation.

The inspiration came from the fabrics used for sportswear - lightweight, flexible and durable.

After months of testing in textile laboratories, we have developed an innovative fabric with a 4-way stretch structure. It is lightweight, flexible, crease-resistant and provides full freedom of movement. In addition, it regulates body temperature, wicks away moisture and does not retain odors, making it suitable for any situation - in the office, on the go and after hours.